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Toyosi Etim-Effiong: On a Mission to Empower Nollywood for Global Recognition

Nollywood, Nigeria’s vibrant film industry, has always been known for its storytelling prowess. Yet, Toyosi Etim-Effiong is determined to take it beyond borders, aiming for global recognition, respect, and rewards. In a riveting 3-minute video interview, she shared her passion to put Nollywood on the world map. This article delves into her vision, bridging the gap between Nollywood and the global stage.

Nollywood shines at the Essence Film Festival

Toyosi Etim-Effiong’s relentless commitment recently came to fruition at the 2023 Nigeria Day during the Essence Film Festival in New Orleans. Her company, That Good Media, played a pivotal role in orchestrating this event. It provided an exceptional platform to showcase Nollywood talent and stories globally, marking a crucial step towards her goal of globalising Nollywood.

A Personal Mission for Global Esteem and Collaboration:

While Nollywood isn’t a stranger to international audiences, Toyosi believes it deserves more acclaim. She points out, “Nollywood is known globally, but it’s not celebrated enough.” Her mission goes beyond recognition; it’s about bringing attention and appreciation to Nollywood’s contributions to global cinema.

Toyosi’s vision extends to ensuring Nollywood gains not just recognition but also the financial support it needs to flourish worldwide. She passionately champions her personal mission to secure global respect, recognition, and financial rewards for Nollywood.

Key to Toyosi’s vision is fostering collaboration between Nollywood and the world, including Hollywood. Her broader goal is to encourage partnerships with the film industry globally. This approach aims to create opportunities for Africans to play roles that authentically represent their heritage without non-Africans attempting an inauthentic portrayal.

Encouraging Industry Professionals to Explore Worldwide Opportunities

Toyosi Etim-Effiong urges Nigerian film professionals to broaden their horizons. She encourages them to explore the world, learn from diverse film industries, and participate in international festivals. By doing so, they can gain insights, build connections, and contribute to Nigeria’s film industry growth. She firmly believes that the rewards will follow as the industry integrates into the global cinematic landscape.

Toyosi Etim-Effiong’s mission to boost Nollywood’s global standing is truly inspiring. Through initiatives like the Nigeria Day at the Essence Film Festival and her unwavering dedication to international collaboration, she’s tirelessly working to elevate Nollywood’s status worldwide. As more industry professionals heed her advice and embrace opportunities beyond Nigeria’s borders, Nollywood’s future looks brighter, poised for the global recognition and rewards it rightly deserves.

>>> Watch trailer and see more details about titles from this story:
>>> Learn more about the people mentioned in this story: Toyosi Etim-Effiong, That Good Media

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