Netflix subscribers will now pay more to stream their favourite films and series on the platform, as the platform has increased its subscription fees once again. This marks Netflix’s first price hike in 2025 and the third since 2024 in the country.
The new pricing, now reflected on the company’s official website, shows a notable increase across all subscription tiers. The Premium Plan, which offers Ultra HD streaming and access on multiple devices, has jumped from ₦7,000 to ₦8,500 per month, representing a 21.43% increase.
Users on the Standard Plan, which allows HD streaming on two devices simultaneously, will now pay ₦6,500, up 18.18% from the previous ₦5,500. The Basic Plan, which supports single-device usage without HD, now costs ₦4,000, a 14.29% increase from ₦3,500. Even the Mobile Plan, Netflix’s most affordable option, has risen from ₦2,200 to ₦2,500, marking a 13.64% increase.
These price changes come less than a year after Netflix raised subscription fees in April 2024. At the time, the company cited a broader global strategy to review and adjust pricing in line with its growth objectives and evolving content slate. Netflix noted that such adjustments were necessary to fuel investments in content development and platform improvements.
In a note to shareholders, Netflix reiterated: “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements, which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
The company also pointed to local economic conditions such as inflation, exchange rate fluctuations, and tax changes as reasons for the price adjustments.
Online, some Nigerian subscribers have expressed frustration. “Netflix just increased their monthly subscription to ₦8,500. Good luck to all those involved,” said one user on X (formerly Twitter).
Still, despite the grumbles, Netflix continues to maintain a strong foothold in Nigeria. With a growing library of Nollywood originals, international blockbusters, and African-centred stories, the platform remains a key player in the country’s digital entertainment space.
Ultimately, the challenge for Netflix in Nigeria will not just be about pricing but how well it balances affordability with value. If its content keeps resonating with audiences, Netflix is likely to remain firmly planted in the country’s streaming culture, even with the occasional price bump.
