Anthill Studios sparked attention on October 20, 2025, with the release of I See Fire, a single under its music arm, Anthill Music, with artists Adam Songbird and The Folajomi. The song isn’t just a soundtrack preview; it’s a calculated positioning for the studio’s upcoming Christmas film, ‘Colours of Fire’, directed by Niyi Akinmolayan and set for release on Christmas Eve. With this move, Anthill isn’t merely promoting a film; it’s shaping an experience where sound and story ignite anticipation long before audiences take their seats.
It reflects a burgeoning direction in Nollywood marketing. Instead of waiting for the movie to premiere, the studio chose to lead with a sound that captures its mood. The track is short, replayable, and designed for social platforms, perfect for looping across Reels, Threads, and TikTok. Each post pairing the song with snippets from ‘Colours of Fire’ builds connection and curiosity. It is sound-driven storytelling, tailored for the age of instant emotional hooks.
The title itself, I See Fire, sets a tone of urgency and renewal. The word ‘fire’ alludes to power, zeal and passion, echoing the theme of ‘Colours of Fire’. The film tells the story of a warrior who is sent to hunt a beast believed to be unleashed by his clan’s rivals; he uncovers a darker truth and an unexpected connection. Now he must decide: protect his clan’s honour or risk everything for a forbidden love that could unite or doom their worlds.
The “fire” here feels symbolic—an energy that consumes, defines, and reveals. Anthill’s past films like ‘Jagun-Jagun’ and ‘Lisabi’ often explore similar themes, so it is fitting that this track introduces the same emotional palette. Even without full lyrics released, the tone and phrasing suggest a cinematic rhythm that is melancholy but powerful and layered.
Music primes emotion sometimes faster than visuals. By letting audiences live with the song first, Anthill ensures they walk into cinemas already tuned to its emotional frequency. It is also a smart digital strategy: the more creators use the sound, the more awareness spreads. Every reel, lip-sync, or short-form clip featuring ‘I See Fire’ becomes organic promotion for ‘Colours of Fire’.
Soundtracks can drive visibility and emotional investment before a film’s release. Streams, playlists, and creator remixes become measurable indicators of hype. It’s data-driven artistry, where emotion meets metrics. The strategy isn’t new; ‘Finding Messiah’ proved it last year when its soundtrack went viral, building momentum and anticipation.
Now, with institutions like The Headies introducing a Best Movie Soundtrack category, the industry is formally recognising how powerful the intersection between film and music has become. If I See Fire catches on, it won’t just promote ‘Colours of Fire’; it’ will prove that soundtracks can lead Nollywood marketing.
With I See Fire officially credited to Anthill Music featuring Adam Songbird and The Folajomi, its release hints at a possible full soundtrack album or a series of singles that build anticipation for the film. More than just a teaser, it signals Anthill’s growing commitment to elevating sound as a storytelling tool in Nollywood. If embraced by audiences, I See Fire could ignite a viral wave that bridges music, film, and fan creativity in one unforgettable experience.
As December approaches, the song’s echoes will likely grow louder through playlists, creator clips, and cinematic whispers across timelines. I See Fire shows how music can draw audiences into a story before the first scene even unfolds. By evoking emotion and curiosity, it invites listeners to imagine what’s to come in ‘Colours of Fire’.
