That Good Media Launches Motion Pictures Division and That Good International Festival

That Good Media Launches Motion Pictures Division and That Good International Festival

In an era where African storytelling is steadily gaining international attention, That Good Media is making a bold move to solidify Nollywood’s place on the global stage. The Nigerian media and entertainment powerhouse, led by Toyosi Etim-Effiong, has announced the launch of its Motion Pictures Division and the inaugural That Good Media International Festival (TGIF), set to take place in December 2025.

These twin initiatives mark a strategic effort to push African narratives beyond local screens and into international markets, bridging the gap between Nollywood and Hollywood.

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With a mission to create world-class feature films and television shows, That Good Media’s Motion Pictures Division will focus on producing content that is both culturally and universally resonant. Toyosi Etim-Effiong envisions a world where Nollywood collaborates with international heavyweights, painting a picture of a film industry where global icons stand alongside Nigerian talents. “Imagine a film with Angela Bassett and Omowunmi Dada,” she muses, reinforcing the company’s ambition to facilitate cross-cultural partnerships that elevate Nigerian cinema.

For years, Nollywood has been a powerhouse of storytelling, churning out compelling narratives that resonate with audiences far beyond Africa. Yet, its reach remains limited due to a lack of widespread international collaboration and major studio backing. That Good Media seeks to change that by leveraging its industry connections to forge new paths for Nigerian talent on a global scale. “This is about driving Nigeria’s creative economy forward, giving our stories the global platforms they deserve, and shaping the narrative for generations to come,” Etim-Effiong asserts.

Beyond the expansion into film production, the That Good Media International Festival will serve as a melting pot for creatives across industries. The event, slated for December 2025, is envisioned as a cultural and tourism-boosting spectacle, welcoming filmmakers, authors, artists, fashion designers, and photographers. It will offer a space where storytelling meets artistry in all its forms, celebrating Africa’s diverse creative economy. “We want to position Africa as a cornerstone of global film culture,” Etim-Effiong adds, underscoring the festival’s broader mission to showcase African excellence.

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Recognising the necessity of financial backing to actualise these ambitions, That Good Media is also in talks with American investors. The festival will provide an avenue for Nigerian filmmakers and other creatives to pitch their projects to international financiers, opening up new funding opportunities for stories that deserve global attention. This step aligns with the company’s longstanding efforts to connect Nigerian talent with broader markets, a vision already reflected in their past projects.

That Good Media is no stranger to creating spaces for African storytelling on international platforms. In previous years, the company played a key role in launching Africa Day at the prestigious Essence Film Festival, an event that showcased African cinema and culture to a global audience. The new Motion Pictures Division and creative festival are natural progressions of this commitment, reinforcing the company’s drive to ensure that Nollywood is recognised not just as a regional industry but as an integral player in the global entertainment space.

The timing of this expansion is particularly crucial as Nollywood continues to gain traction in international markets. Streaming platforms such as Netflix and Amazon Prime have increasingly invested in Nigerian content, demonstrating a growing demand for African stories. With That Good Media’s strategic positioning, the industry stands at the cusp of a transformative era—one where Nigerian filmmakers no longer merely cater to local audiences but instead produce films that can hold their own on the world stage.

As That Good Media embarks on this ambitious journey, the hope is that it will not only elevate Nollywood but also inspire a new generation of African storytellers to dream bigger. By creating opportunities for collaboration, funding, and global recognition, the company is paving the way for a future where African cinema is not just consumed but celebrated worldwide.

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>>> Learn more about the people mentioned in this story: That Good Media, Toyosi Etim-Effiong