The Nile Group, a leading media and entertainment powerhouse, is taking a bold step toward protecting Africa’s vibrant storytelling by partnering with DigiGuardians, a global leader in digital content protection. This collaboration signals a new era in the fight against online piracy, with a focus on safeguarding Nollywood and the wider African entertainment ecosystem.
As Nollywood continues its ascent as one of the world’s most prolific film industries, the threat of piracy looms large. From leaked productions to unauthorised streaming, creators and distributors often grapple with significant revenue losses and compromised audience experiences. The Nile Group’s partnership with DigiGuardians aims to counter these challenges head-on.
With DigiGuardians’ AI-driven technology and proven success in piracy removal, this initiative promises to reclaim millions in lost revenue and preserve the authenticity of African narratives.
A Shared Vision for Creative Protection
Speaking on the collaboration, DigiGuardians described the partnership as a pivotal step in securing African storytelling. “Protecting Nollywood means ensuring creators can share their work freely and authentically,” said a company representative.
The Nile Group echoed this sentiment, emphasising the importance of safeguarding creative rights. “This partnership enables us to protect the integrity of our stories and the livelihood of those behind them,” a spokesperson remarked.
“Detty December” Set to Break Box Office Records
The Nile Group’s latest Nile Insight report paints a compelling picture of the growth trajectory for Nigerian cinema. Over the years, December has evolved into a peak month for movie attendance and revenue, earning the nickname “Detty December.” The revenue during this time is higher than the preceding months. Below is the breakdown of previous ‘Detty Decembers”:
- 2018:
- Gross Box Office (GBO): ₦888,849,041
- Admissions: 690,508
- Average Ticket Price (ATP): ₦1,287
- 2019:
- GBO: ₦885,544,535
- Admissions: 645,870
- ATP: ₦1,371
- 2020:
- GBO: ₦525,216,269
- Admissions: 366,841
- ATP: ₦1,432
- 2021:
- GBO: ₦1,026,928,321
- Admissions: 517,987
- ATP: ₦1,983
- 2022:
- GBO: ₦1,095,943,631
- Admissions: 408,025
- ATP: ₦2,686
- 2023:
- GBO: ₦1,690,255,923
- Admissions: 469,324
- ATP: ₦3,601
2024: What to Expect?
While the final numbers for 2024 remain speculative, all indicators point to a record-breaking month fuelled by an exciting lineup of blockbuster films and unprecedented audience demand. With ATPs steadily increasing and admissions showing resilience, December 2024 is positioned to set new benchmarks for Nigerian cinema.
The Nile Insight report, developed in collaboration with NGA Box Office, offers comprehensive data on these trends, providing stakeholders with a roadmap to harness the momentum of Detty December.
The Nile Group is not just addressing challenges but also championing innovation in African entertainment. By protecting creative rights and providing industry-leading insights, the company continues to set the standard for celebrating and preserving Africa’s storytelling legacy.
For exclusive insights from the Detty December Box Office Forecast, follow The Nile Group on Instagram at @thenileentertainment and LinkedIn at The Nile Group.
