Toyosi Etim-Effiong is a writer and a prominent media entrepreneur dedicated to promoting authentic African narratives globally. With nearly a decade of diverse experience in the media industry, she possesses valuable skills to drive media projects and craft communication strategies for personal and corporate brands. She has held significant positions, including Global Director of Content for Most Influential People of African Descent (MIPAD) and Publishing Editor of Folio.NG powered by CNN. Etim-Effiong is the founder and CEO of That Good Media. Committed to the growth of Nigeria's creative sector, she initiated workshops for aspiring TV producers and media executives. Her contributions led to her recognition as one of Nigeria's inspiring women by Leading Ladies Africa in 2022. In her interview, she discusses her ongoing commitment to making a meaningful impact.