Nigerian film production company, Come On Naija, has recently wrapped up the production of their highly anticipated film, “Áfàméfùnà: An Nwa Boi Story.” This groundbreaking movie delves into the intricacies of the Igbo apprenticeship system while shedding light on a significant aspect of Nigerian history.
Come On Naija, a renowned culture and lifestyle media production company, has unveiled details about their latest film titled “Áfàméfùnà: An Nwa Boi Story.” This remarkable production delves deep into the Igbo apprenticeship system, offering viewers an immersive experience into the cultural heritage, ambition, sacrifice, love, betrayal, and redemption associated with this revered institution.
The film, which concluded production on June 16, 2023, marks a historic milestone as the first feature-length movie dedicated to exploring the Igbo apprenticeship system. With the aim of capturing the essence of this time-honoured tradition, “Áfàméfùnà: An Nwa Boi Story” narrates the journey of young Igbo boys as they embark on the path to economic freedom through apprenticeship. It vividly portrays their ambitions, the sacrifices required to succeed, and the inevitable betrayals that accompany success.
The Igbo apprenticeship system has played a significant role in shaping the fortunes of the Igbo tribe following the economic challenges brought about by the Nigerian Civil War, also known as the Biafra War. This business model proved instrumental in revitalising the community’s economy, allowing successful Igbo men to pass on their knowledge and blessings to apprentices, perpetuating the cycle of wealth creation. “Áfàméfùnà: An Nwa Boi Story” seeks to unpack this historical aspect, shedding light on its importance and cultural significance.
Key individuals involved in the production of “Áfàméfùnà: An Nwa Boi Story” include executive producers Lawumi Fajemirokun and Kenechukwu Egbue. The esteemed director, Kayode Kasum, known for his previous works such as “Far From Home,” “Obara M,” “Ile Owo,” and “Sugar Rush,” helms the film. The production also benefits from the expertise of Igbo History and Facts, who serve as cultural consultants.
The producer, Omobayowa Alabi, spearheads the project with support from sponsors Optiva Capital and AIICO Insurance PLC. Optiva Capital is arguably the biggest immigration investment company in West Africa (its CEO, Mr. Franklin Neche, is well vested in culture and entertainment), and AIICO Insurance PLC, is the foremost insurance provider in Nigeria.
The film boasts an impressive cast, with celebrated actors Kanayo O. Kanayo, Stan Nze, Alexx Ekubo, Atlanta Bridget Johnson, Segun Arinze, with appearances from Jide Kene Achufusi, and Noble Igwe showcasing their talent and contributing to the authentic portrayal of the story.
While a specific release date for “Áfàméfùnà: An Nwa Boi Story” is yet to be finalised, talks are underway to unveil the film in the second half of 2023. Come On Naija aims to ensure this culturally rich and visually captivating movie reaches a global audience.
The creative vision behind “Áfàméfùnà: An Nwa Boi Story” is rooted in Come On Naija’s commitment to showcasing indigenous stories that embody the cultural heritage of Nigeria. The filmmakers were inspired by the unique Igbo apprenticeship concept, which incorporates ideas of brotherhood, servitude, and ambition. Viewers can expect unprecedented visuals that surpass the standards set by previous Nigerian movies, as “Áfàméfùnà: An Nwa Boi Story” is designed to captivate and resonate with audiences worldwide.
To authentically portray the Igbo culture and environment, Come On Naija ensured that over 85% of the key characters in the film are of Igbo extraction. Furthermore, the production team collaborated closely with highly experienced Igbo consultants to accurately depict the rites, customs, and nuances associated with the Igbo apprenticeship system.
In addition to its anticipated release, “Áfàméfùnà: An Nwa Boi Story” aims to be showcased at various film festivals and events both locally and internationally. The film has garnered interest from entertainment and academic circles, with suggestions that the Igbo apprenticeship system should be introduced to business students as part of their curriculum.
Come On Naija hopes that audiences will connect deeply with the film and its themes. “Áfàméfùnà: An Nwa Boi Story” weaves a captivating love story while portraying the universal elements of ambition, diligence, loyalty, reward, and the consequences of betrayal. The filmmakers aspire to leave viewers with valuable insights applicable to billions of young entrepreneurs striving for greatness in a challenging world.
As fans eagerly await the release of “Áfàméfùnà: An Nwa Boi Story,” this groundbreaking film promises to captivate and educate, shedding light on the rich cultural heritage of the Igbo people and their enduring tradition of apprenticeship.
