On Saturday, February 14, when producer Judith Audu heard the first few seconds of All My Love playing on the radio, she didn’t immediately register it.
She was in the car. The music came on. Then it clicked.
“That’s our song.”
The single, ‘All My Love’, performed by Osas Okonyon and Abbey Wonder, written by Martin Asogwa Marzz and produced by Tolu Obanro, is the lead release from the upcoming music drama ‘Evi’, which opens in cinemas nationwide on March 27. But weeks before its theatrical debut, the film’s music has already begun its own journey.
For Audu, the moment felt surreal.
“I’m putting myself in the position of a music artist,” she says. “You’re hearing your song on radio and you’re calling your family; that’s my voice.”
All My Love received airtime on eight radio stations on Saturday, including Wazobia FM, Cool FM, Inspiration FM, UFM, Faji FM, Sound City FM, Konfam FM, and Lasgidi FM. And the radio breakthrough was planned long before cameras rolled.
In the film written and directed by Uyoyou Adia, the song is performed by the characters Evi and Dayo, portrayed by Osas Okonyon and Ibrahim Suleiman, a moment within the story that now exists on radio.
From the development stage, ‘Evi’ was conceived as more than a film with original music but as a music property in its own right. The album, produced by Obanro and performed by Okonyon alongside featured collaborators including Abbey Wonder, was designed to exist independently of the film.
That distinction matters.
Rather than uploading songs as promotional assets, the producers structured the soundtrack rollout like a standalone album campaign: distribution channels, radio servicing, and a dedicated listening party scheduled for later this month, ahead of its full streaming release on February 27.
“The music is the core and the heart of the film,” Audu explains. “If you listen to the album without watching the film, you’ll understand what the artist is going through.”
Each track maps a phase in the protagonist’s journey: superstardom, loss, doubt, near-collapse, and eventual resurgence. The album doesn’t accompany the story. It tells it.
That’s why the separation was deliberate: the film will exist on its own; the music will stand on its own.
Now, as All My Love continues its radio run, the strategy is beginning to show results, with the YouTube video gaining more than 11,000 views since it was published. For Audu, the validation is emotional and affirming.
“It still feels surreal,” she says. “But we always knew this was the plan.”
The album is set to arrive on February 27 and cinemas will follow on March 27, but it’s on the airwaves that ‘Evi’ is beginning its rollout.
